This project is part of the Ryerson School of Fashion's fourth year fashion show, Mass Exodus. The central theme for Mass Exodus 2019 was An Inevitable Shift: The changes that society, the Earth, and the individual endure in order to explore the possibilities of the future. As the graphic designer and social media co-ordinator for the project, I played a key role in bringing the logo variation for 2019 to life. During the photoshoot, my focus was on co-directing poses and movements with the team in order to bring the essence of An Inevitable Shift to life.
As social media co-ordinator I designed the instagram posts. Incorporating photos with graphics and creating motion graphic posts. Social media graphics were created in Adobe Illustrator and Photoshop.
Photos taken by: Emma Annalisa Stern @e.mm.a