I R A N I Z A T I O N
Cultural Artifacts and Fashion
An art direction project showcasing local accessories and garments from various parts of Iran in a gallery setting, this photoshoot emphasizes the wearer and wearables as pieces of art, both to be preserved and viewed in their originality.
The editorial combines products by Iranian designers.
Some pieces were found in flea markets in the country and made by the native people.
The turquoise necklace and the long red vest for example were made by anonymous natives from Yazd and Torkamansahra, both cities in Iran.
The editorial was shot at Botte Gallery in Downtown Toronto, with Dan Philips' artworks creating the backgrounds.
Bags by Avers Design.
Shoes by La Femme.
Red vest bought from a market in Torkamansahra.
Earrings and Necklace by Mim Accessories.
Art Director: Mahtab Abghari
Photographer: Amirali Piroozbakhsh
Makeup Artist: Bahar Barani
Video: Pedram Farjam