My latest project is called Goja- /ˈd͡ʒoja/ which means Joyful in Esperanto.
The illustrated website aims to create a deeper understanding of sustainable fashion practices. Based on Brismar’s seven types of sustainable practice, the project introduces 7 Illustrated personas that contribute to sustainable fashion in different ways. The website also offers a database that familiarizes the audience with various fashion brands and services that match the user’s sustainable personality type.
The goal is to minimize the value-action gap that is present between what people believe in and what people do in terms of sustainable fashion.
Click the button to see the whole website.
Logo Design PRocess
Final Logo and Wordmark
Sustainable Personas
Website Mockups
Process Work